MGM’s official motto is ”Ars Gratia Artis,” and for those of
you who don’t speak Latin, it means “Art for art sake.” This motto was chosen
by the studio’s chief publicist Howard Dietz. The logo for MGM is the shot of a
lion roaring, surrounded by a ring of film with the studio’s motto inscribed on
it. This image was also created by Dietz who made it in 1916 for Goldwyn
Pictures, then updated it in 1924 for MGM’s use. Dietz got the idea for the
logo from his Alma Mater’s mascot, the Columbia University Lion. Originally the
image was silent; the actual roar was added for the first time in August of
1928.
At the end of the silent film era to the late 1950’S,
Metro-Golden –Mayer was the big time motion pictures studio in Hollywood. It
slowly responded to the legal changes of the 1950’s and 1960’s in the economic
and demographic nature of the motion picture industry of those times. Although
at times the studio’s films did well at the box office they were still losing
money throughout the 1960’s. MGM has worked with legendary icons such as Lucile
Ball, Spencer Tracy, Gene Kelly. MGM has
done 4,100 memorable films that inspired many new comers to the filming business
and have many classics that people will cherish worldwide.
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